Falken Tyres Deep Dive
The History of Falken Tires
The Falken tyre brand began in 1983 when the OHTSU Rubber & Tire company decided it needed a new high-performance brand to take on the larger tyre brands on the market. Falken followed a conservative marketing approach, introducing product slowly, winning races in its homeland which demonstrated the company’s technological capabilities early on, and then, when ready, expanding into new markets, launching tyres that fit the personality of targeted drivers – those who relished the association with a winning brand.
The winning Falken feeling was heard around the world when they started the Falken Motorsport and Distribution centers in the US and Europe between 1985 and 1988. Through this time the brand would begin to turn heads in the motorsport world including rally championships and the famous Paris Dakar.
In 1991 the Falken Tire Corporation was formed, with its headquarters in Rancho Cucamonga, CA North America. The Brand was now a standalone powerhouse when it came to UHP (Ultra-High-Performance) tyres, becoming popular among track and street racers.
When Falken began designing tyres for the end user, they had one thing in mind, competitive results but that would change. Starting with the Sincera tyre back in 1988, it was a big jump in road comfort and reliability from Falken and would pave the way for the more popular Ziex range of passenger tyres.
Ziex ZE914 Ecorun
Fast forward to today and the Ziex ZE914 Ecorun is the next generation, high-performance tyre made for Australian roads. Engineered for performance and cost saving fuel efficiency, the low rolling resistance compound offers more mileage and better wet braking. The tyre features an asymmetric tread pattern with four straight and wide circumferential grooves for hydroplane resistance. The high-rigidity rib construction provides good wet and dry braking stability. Slots and sipes can be found throughout the tyre, optimised for even tread wear, comfort and traction.
Designed for drivers looking for exhilaration, performance and thrill, the AZENIS FK510 is designed for premium vehicles. Look for excellent grip and outstanding performance on a 4D Nano Design, which allows for new high-performance compounds at the molecular level, enhancing both wear and wet weather traction. Featuring hybrid undertread materials, the FK510 delivers confidence-inspiring handling and stability.
When it comes to the popular world of off-road, Falken hit the ground running with the first Wildpeak All-Terrain tyre back in 2012. It was a huge success, popular among 4WD enthusiasts, tourers and alike. Its handling and grip on road matched its aggressiveness off road.
In 2016 Falken released the Wildpeak AT3W. Engineered for adventure, any time and in any weather. The tyre combines aggressive off-road ability and rugged terrain driving without compromise on the pavement. An optimised tread design combined with a silica tread compound enables the tyre to excel in three areas: wear, winter, and wet performance. The perfect tyre for your hardcore 4X4 driver to the trusty work ute or weekend warrior.
You can find Falken tyres at all Western Australian Tyrepower stores. Simply use the store locator to find one near you. To speak to one of our tyre professionals, call (08) 9359 1444 and an experienced operator will be happy to help.